Tourism plays a significant role in the economy of the United Arab Emirates. It has been a key driver of economic diversification and growth, contributing to job creation, foreign exchange earnings, and overall GDP expansion.
The local tourism authorities in the UAE have introduced initiatives to boost the travel and tourism sector. They are implementing various tourism plans and projects to create environmentally friendly destinations, promote cultural tourism, organise tourism events, activities, and festivals, as well as sustainability projects. His Excellency Sultan Al Mansoori, Minister of Economy, said that the tourism sector is among the priorities on the UAE Development Agenda, as it is a central pillar in the economic diversification and preparation for the post-oil economy.
One crucial aspect of enhancing the tourism experience is investing in the food and beverages sector. Dining plays a pivotal role in the overall travel experience, and investing in this sector ensures that tourists have access to a diverse range of dining options that cater to their various tastes and preferences. The UAE’s food and beverage market is already a frontrunner in the Middle East, thanks to the consistent influx of tourists throughout the year. Shuraa predicts a promising 7% year-on-year increase in the food industry, showcasing the significant potential for growth and investment in this sector.
By prioritising the development of the food and beverages sector, the UAE can further elevate its tourism offerings and solidify its position as a top global travel destination.
Throughout the years, there has been a steady evolution in the food industries in UAE, especially in the food processing industries. Even during the Covid-19 pandemic, there was no shortage of food experienced in Dubai due to the diverse import strategies and trade logistics infrastructures employed by the government. A study by the Dubai chambers states that UAE recorded a 6% growth in fresh food products and a 4% growth in sales of packaged food products in 2020 itself.
Moreover, the UAE’s food and beverage market witnessed a remarkable surge in online sales, with a staggering year-over-year growth of 255% in 2020, according to the Dubai chamber. This impressive growth trajectory is projected to continue, with forecasts indicating that the market’s online sales will reach a remarkable $619 million by 2025. These statistics serve as strong indicators that the UAE is positioning itself as a frontrunner in the food trading business, poised for leadership in the industry.
In line with the UAE’s commitment to promoting its culinary prowess, the Dubai food festival was introduced in 2014. This esteemed event was initiated by the Dubai Festivals and Retail Establishment (DFRE), an agency operating under the Department of Tourism and Commerce Marketing (DTCM) in Dubai. The festival has since become an integral part of Dubai’s annual events calendar, captivating both locals and tourists with its celebration of diverse flavours, renowned chefs, and culinary experiences.
The tenth annual DFF took place this year, beginning on April 21st and lasting until May 7th. During the 17-day event, more than 95,000 people visited Etisalat by e& Beach canteen, which collaborated with various restaurants throughout the city to present thoughtfully crafted dishes at an affordable price of Dhs10 per plate. The 10 Dirham Dish initiative aims to make the culinary culture of Dubai more accessible than ever before.
The primary aim of the Dubai Food Festival is to celebrate and showcase the diverse culinary offerings of the city. It was launched to promote Dubai as a global gastronomic destination, highlighting its vibrant food scene, rich culinary heritage, and the presence of renowned local and international chefs and restaurants.
The Dubai Food Festival has played a significant role in boosting the city’s reputation as a culinary hotspot and has contributed to the growth of its tourism industry. It has become an integral part of Dubai’s annual events calendar, attracting both locals and tourists who come to experience the diverse flavours and culinary experiences the city has to offer.
The flourishing food industry in the UAE has sparked tremendous interest among global investors, who recognise the immense business potential it holds. Dubai, in particular, offers a wide range of accessible licenses for various food-related ventures, including restaurants, food trucks, catering businesses, and bakeries. This not only highlights the government’s recognition of the pivotal role played by the food and beverage industry in promoting tourism but also underscores their understanding of the importance of facilitating entrepreneurial opportunities in this sector.
