AROYA Cruises, a name derived from the combination of “Arabian” and “roya” meaning vision or dream, aims to provide citizens, expatriates, and tourists with an opportunity to discover the marvels of the Kingdom while sailing on the sea, according to Arabian Business.
Cruise Saudi is a business fully owned by the Public Investment Fund. It is also a leading force in advancing Saudi Arabia’s tourism industry and recently announced the launch of its own cruise line called AROYA Cruises.
With a strong dedication to showcasing authentic Arabian experiences, AROYA Cruises will embody the country’s cultural heritage, natural beauty, and warm hospitality. AROYA Cruises in Saudi Arabia fully commits to delivering an exceptional passenger experience by carefully designing and tailoring an immersive journey that embodies the brand’s core values of inspiration, enrichment, generosity, and respect. It will provide the highest level of service, top-notch facilities, and a thoughtfully crafted shore excursion program, resulting in a distinctive offering within the region.
AROYA Cruises: Showcasing Authentic Arabian Experiences at Sea
Lars Clasen, CEO of the cruise brand, said: “This momentous step marks a historical milestone in Cruise Saudi’s ambitious strategy to create a premium cruise ecosystem in Saudi, in line with Vision 2030.”
“AROYA Cruises will be operating as an autonomous brand within the Cruise Saudi portfolio, aiming to provide experiences and services specifically designed to embrace Arabian preferences.”
Ghassan Khan will be at the helm of AROYA Cruises’ independent operational and management team. As the leader, Khan will oversee the brand as a distinct business unit, playing a crucial role in achieving the cruise company’s strategic objectives of attracting 1.3 million cruise visitors by 2035 and generating 50,000 direct and indirect employment opportunities.
Ghassan Khan said: “This is an extremely exciting time. It is a privilege to bring this cruise line to launch as a core element of Saudi’s development as an international cruising destination.”
Currently, AROYA Cruises is actively working on developing its itineraries and packages. During the upcoming months, the commercial launch event will unveil the details of these offerings.
