The Saudi Air Connectivity Program has teamed with Seera Group, a major Middle Eastern provider of a numerous travel and tourism services, to improve and expand air connection for tourism in the Kingdom.
Seera will work with the Air Connectivity Program’s partner airlines to boost air capacity from Dubai to Riyadh and Jeddah, from Kuwait to Riyadh and Jeddah, and from Doha to AlUla during the peak winter periods. These flights will run from November 2022 to March 2023, on weekends to offer extra capacity to short-term weekend visitors.
Under the partnership, Seera will source and operate the flights in collaboration with the airlines. Almosafer, Seera’s travel unit, will support the sales and marketing of the flights on its platforms and also create a dedicated white-label platform to further facilitate sales. Seera will also carry out B2B sales to other agents.
Khalil Lamrabet, CEO of the Air Connectivity Program, said: “We are excited to partner with Seera to complement the existing air capacity from Dubai, Kuwait and Doha during the upcoming winter season. This partnership will enable us to respond to the increase of traffic demand during the weekends offering our visitors more options to visit the Kingdom seamlessly.”
Majed Alnefaie, CEO of Seera Group, said: “We look forward to working with the Air Connectivity Program to support the tourism agenda of Saudi Vision 2030. The Kingdom’s tourism sector is thriving, and we have witnessed incredibly strong demand for travel to and from the Kingdom this year. These additional routes will serve to meet this demand and enable more people to explore the Kingdom’s many offerings. We will continue to build partnerships to unlock opportunities in the region and support Saudi Arabia’s transformational journey.”
As part of the Saudi National Tourism Strategy, the Air Connectivity Program was created. The programme, which was launched in 2021 as a result of a decision by the Saudi Arabian Council of Ministers, intends to facilitate and improve air connectivity throughout the country in order to assist the growth of the tourism industry there in accordance with Vision 2030.
