Zoho Marketing Plus, new unified software that combines a powerful mix of marketing capabilities to provide stakeholders across the entire marketing organization with a single, shared view of critical information for improved collaboration and results, was announced by Zoho Corp, a leading global technology company.
The new software includes an innovative set of marketing tools that assist marketers to gain a deeper understanding of their clients, making better decisions, and ultimately achieving greater results, growth, and income.
“Marketers are battling to keep up with the rapid evolution of consumers and digital marketing. Multiple campaigns, channels, client profiles, data, and ROI are getting increasingly challenging to manage “President, Middle East, and Africa at Zoho, Hyther Nizam.
“Marketers and CMOs are under even more pressure to generate effective campaigns and revenue due to the complexity of data and personalization at scale. Zoho Marketing Plus increases productivity and teamwork by removing redundancies and confusion caused by several siloed solutions, helping marketers to remain fluid and collaborative in the face of changing client expectations. Marketers may deliver creative campaigns that promote meaningful interactions between the brand and customers when they aren’t weighed down by operations.”
A Centralised workspace known as “Brand Studio,” AI-powered data analysis, integration with third-party solutions, a unified digital brand asset creation and repository, improved collaboration across campaigns, and accurate and real-time measurement for improved business intelligence and customer impact is among the advanced features of the new platform.
Zoho Marketing Plus combines the capabilities of numerous Zoho services, including Campaigns, Social, Webinar, Analytics, Marketing Automation, Workdrive, PageSense, Survey, and Backstage, to increase total visibility. Marketing Plus will continue to improve in the future, with tighter integrations with existing Zoho tools like Cliq, as well as new apps like LandingPage, a no-code page builder that allows marketers to construct high-converting website landing pages in minutes without requiring developer-level expertise.
