Saudi Arabia’s Elm Company has increased its ownership interest in Sahl Almadar Trading Company, which operates a digital logistics platform. Moreover, the move supports Elm’s efforts to expand its digital solutions offering.
The company said it raised its investment from a previous 30 per cent holding. However, it did not disclose the size of the additional stake acquired.
Focus on logistics technology
Sahl Almadar operates Madar, a digital platform that connects shippers with carriers. Additionally, the platform provides technology solutions for logistics operations across the supply chain.
Elm first announced the acquisition of a 30 per cent stake in Sahl in 2021. Therefore, the latest transaction builds on an existing strategic relationship.
Strengthening digital capabilities
Elm said the increased investment aligns with its broader focus on enhancing technology-driven services. As a result, the company aims to strengthen its position in digital logistics and related solutions.
The move reflects continued interest in platforms that support efficiency and connectivity in logistics operations. Consequently, the investment underscores the role of digital infrastructure in modernising supply chains.
