Emirates Petroleum Company PJSC and PRYPCO Blocks have signed a Memorandum of Understanding to launch a fuel-to-investment collaboration in the UAE. Moreover, the initiative links everyday fuel purchases with access to fractional real estate investment.
The partnership combines Emarat’s customer network with a digital property investment platform. Therefore, it introduces a new pathway for residents to build wealth through routine fuel transactions.
Loyalty points converted into property investment
Under the collaboration, Emarat customers can begin investing through a welcome bonus of AED350 credited on the investment app. Additionally, users can redeem loyalty points via the Emcan App and convert them into vouchers used to purchase fractional property shares starting from AED2,000.
The structure enables customers to invest incrementally. As a result, fuel spending becomes a direct entry point into real estate ownership.
Ali Bin Zayed Al Falasi, Chief Retail Officer and Senior Vice President of Marketing at Emarat, said: “We are proud to partner with PRYPCO Blocks on what we believe is one of the UAE’s first, and potentially a global first loyalty-to-investment collaborations of its kind. This is the next chapter for Emcan, moving beyond transactional rewards to become a future-facing value platform that helps customers participate in long-term wealth creation. By connecting everyday mobility with digital, fractional real estate access, we’re making loyalty smarter, more personal, and more aligned with the UAE’s direction of travel, innovation that is useful, trusted, and built for the way people live now.”
Expanding consumer access to real estate
PRYPCO said the initiative reflects a broader shift toward embedding investment into daily consumer activity. Consequently, the partnership positions real estate ownership as more accessible and integrated into everyday life.
Amira Sajwani, Founder and CEO of PRYPCO, said: “This partnership represents a defining moment for consumer-driven proptech in the UAE. For the first time, we are enabling residents to convert their fuel spend into real estate ownership, a powerful, future-focused model that puts wealth-building into the hands of every consumer. Emarat’s scale, trust, and long-standing legacy make them the perfect partner as we continue driving accessibility, transparency, and innovation in the investment landscape.”
The collaboration highlights growing cross-industry innovation in the UAE. Therefore, by combining loyalty rewards with property investment, the initiative aims to reshape how consumers approach long-term wealth creation.
